Welsh Tourism: Insights and Trends 2024

Understanding the Challenges and Opportunities Ahead

The Wales Tourism Business Barometer February Wave 2024 report provides invaluable insights into the performance and future expectations of the Welsh tourism industry.

Despite the challenges faced in 2023, including fluctuating visitor numbers and high operating costs, the report highlights the resilience and optimism of Welsh businesses.

🔍 Key Highlights:

Visitor trends across various regions and sectors
Occupancy levels and booking patterns
Top reasons for optimism in 2024
Major concerns impacting the industry

From increased visitor numbers at attractions to the growing importance of repeat customers and innovative marketing strategies, this report is a must-read for anyone interested in the future of tourism in Wales.

You can view the full report here:

https://www.gov.wales/sites/default/files/statistics-and-research/2024-03/tourism-barometer-february-wave-2024.pdf

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